Twitter and Instagram: @etreadgold
TikTok: @thenewnine
Skills- InDesign, Photoshop, WordPress, Google Analytics, Spredfast, MutualMind, Radian6, Cision, Social Analytics, Blog Writing, hey orca, loomly, hootsuite, video editing, Meta Ads, short form content creation.
Aimi - Digital Marketing and Community Manager September 2023 - Present
Created content plans for artist and product releases
Increased following by 200% across all channels
Managed Discord community, doubled engagement and membership
Created Discord community release plan with previews for new releases and beta testing
Managed social ad creation and budget
Cultivated relationships with influencers and industry insiders to increase brand awareness and recognition
Total Assault/ Digital Marketing Manager July 2019-September 2023
Created and implemented marketing plans for releases working with artists Reba McEntire, George Strait, Dolly Parton, and more
Coordinated with designers, management and other stakeholders to develop creative content
Concepted and edited short for video content and produced content shoots
TikTok therapist for clients - Created tailored tiktok content plans based around client personalities and niches
Freelance Social Media/ Content Writing April 2017-July 2019
Doing the following work for the following publications/companies
EARMILK, LADYGUNN, Polyesterzine: Music feature writer
Variety and NME: SXSW and Festival reporter
Position Music Group 2022: Bios and press releases
EVAR Records 2021: Social media consulting and social audits
Explica 2017-2018: Wrote 10-12 articles per day on celebrity and music news
The New Nine - EIC and Founder - January 2016-Present
Founded a music website that has generated over 5000 interviews, reviews, editorials, and festival coverage
Implemented a TikTok strategy to gain 60K followers organically in 6 months.
Continuously working to stay ahead-of-the-curve discovering up-and-coming artists (past interviews include Billie Eilish, Dorian Electra, Lewis Capaldi, Kim Petras and more)
Organized and hosted SXSW showcases and all womens showcases in Los Angeles
Cultivating relationships with with publicists, influencers, writers and industry insiders
ArcherVision Media Group - Social Media Lead/Music Writer - November 2014-January 2016
Interviewed musicians and curated opinion pieces for AMG's entertainment section
Managed social media campaigns for ThriveWire, The Surge and the National Football Foundation
Created videos for brand for major events like SXSW
Weber Shandwick - Digital Team - September 2013-January 2014
Created content for American Airlines, EssilorUSA, and RadioShack
Worked with social listening and engagement by utilizing Spredfast and MutualMind
Education
Mayborn School of Journalism – University of North Texas - August 2009 - May 2013 Bachelors of Arts
Public Relations/English